The “Lady with the Pink Hard Hat”
Circa 2008
When our Founder, Sonya Hopson, shifted her staffing focus from manufacturing to the construction industry, she found herself spending a lot of time on construction job sites. While safety has always been a priority for Sonya, wearing a yellow or white hard hat just didn’t feel true to her identity: A wicked-smart, hard-working woman that also took great pride in always looking fabulous.
Then one day a client presented her with a very special gift; one that would become a powerful symbol of our mission. It was a pink hard hat. She fondly became known as “The Lady with the Pink Hard Hat.”
Today, that pink hard hat has become a powerful symbol for both our company mission and philosophy.